000 00416nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bCLO
100 _aBy Clow, Kenneth E.
_94234
245 0 _aIntegrated advertising, promotion and marketing communications
250 _a3rd
260 _c2009
_bPearson Education
_aDelhi
300 _a537p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c3311
_d3311