000 | 00416nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211013s9999 xx 000 0 und d | ||
082 |
_a659.1 _bCLO |
||
100 |
_aBy Clow, Kenneth E. _94234 |
||
245 | 0 | _aIntegrated advertising, promotion and marketing communications | |
250 | _a3rd | ||
260 |
_c2009 _bPearson Education _aDelhi |
||
300 | _a537p. | ||
650 |
_aAdvertising Marketing Management _9371 |
||
942 | _cBK | ||
999 |
_c3311 _d3311 |