000 00397nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bOGU
100 _aBy Guinn, Thomas C. O.
_95115
245 0 _aAdvertising and integrated brand promotion
250 _a4th
260 _c2007
_bThomson
_aDelhi
300 _axlviii; 781p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c3374
_d3374