000 00463nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bMAT
100 _aBy Mathieson, Rick
_95180
245 0 _aBranding unbound: the fulture of advertising, sales and the brand experience in the wireless age
250 _a1st
260 _c2007
_bPHI
_aNew Delhi
300 _aix; 244p.
650 _aBranding unbound Marketing Management Advertising
_95181
942 _cBK
999 _c3425
_d3425