| 000 | 00460nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.812 _bZIK |
||
| 100 | _aby Zikmund, William G. | ||
| 245 | 0 | _aCustomer relationship management: integrating marketing strategy and information technology | |
| 250 | _a1st | ||
| 260 |
_c2003 _bWiley |
||
| 300 | _axix; 179p. | ||
| 650 |
_aRelationship management Nature of customer CRM data warehouse _95201 |
||
| 942 | _cBK | ||
| 999 |
_c3439 _d3439 |
||