000 00456nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bKAP
100 _aBy Kapoor, Jagdeep
_95387
245 0 _aBrand seg'meant'ation: seven strategies for effective segmentation
250 _a1st
260 _c2006
_bMacmillan
_aNew Delhi
300 _aviii; 92p.
650 _aBrand seg'meant'ation: seven strategies for effective egmentation
_95388
942 _cBK
999 _c3589
_d3589