000			00404nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.827 _bMAT
100			_aBy Mathur, U. C. _91085
245		0	_aProduct and brand management
250			_a1st
260			_c2007 _bExcel Book _aNew Delhi
300			_axv; 534p.
650			_aProduct and brand management Management Marketing Org _95436
942			_cBK
999			_c3620 _d3620