000 00446nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bPLE
100 _aBy Plessis, Erik Du
_95461
245 4 _aThe advertised mind: ground-breaking insights into how our brains respond to advertising
250 _a1st
260 _c2005
_bKogan Page
_aNew Delhi
300 _axviii; 232p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c3637
_d3637