| 000 | 00424nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.8 _bSCA |
||
| 100 |
_aBy Scaria, Arul George _95559 |
||
| 245 | 0 | _aAmbush marketing: game within a game | |
| 250 | _a1st | ||
| 260 |
_c2008 _bOxford University Press _aNew Delhi |
||
| 300 | _axvii; 217p. | ||
| 650 |
_aAmbush marketing: game within a game Marketing _95560 |
||
| 942 | _cBK | ||
| 999 |
_c3700 _d3700 |
||