000			00406nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a659.1 _bJON
100			_aBy Jones, John Philip _9750
245		0	_aWhat's in a name?: advertising and the concept of brands
250			_a2nd
260			_c2003 _bP H I _aNew Delhi
300			_axix; 308p.
650			_aAdvertising Marketing Management _9371
942			_cBK
999			_c399 _d399