000 00430nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bKEL
100 _aEdited by Tybout, Alice M.
_96005
245 0 _aKellogg on branding: the marketing faculty of the kellogg school of management
250 _a1st
260 _c2007
_bWiley India
_aNew Delhi
300 _aix; 334p.
650 _aMarketing Branding
_96006
942 _cBK
999 _c4029
_d4029