000 00465nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bCOP
100 _aBy Copley, Paul
_96312
245 0 _aMarketing communication management: concepts and theories, cases and practices
250 _a1st
260 _c2007
_bButterworth-Heinemann
_aNew Delhi
300 _axii; 441p.
650 _aMarketing communication management Management Marketing
_96313
942 _cBK
999 _c4278
_d4278