| 000 | 00510nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.812 _bGUM |
||
| 100 |
_aBy Gummesson, Evert _96322 |
||
| 245 | 0 | _aTotal relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy | |
| 250 | _a2nd | ||
| 260 |
_c2006 _bButterworth-Heinemann _aNew Delhi |
||
| 300 | _axiii; 350p. | ||
| 650 |
_aRelationship marketing Customer relationship management _96323 |
||
| 942 | _cBK | ||
| 999 |
_c4285 _d4285 |
||