000 00392nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bTHE
100 _aEdited by Mackay, Adrian R.
_96339
245 4 _aThe practice of advertising
250 _a5th
260 _c2007
_bButterworth-Heinemann
_aNew Delhi
300 _axxiv; 367p.
650 _aAdvertising Marketing
_9747
942 _cBK
999 _c4295
_d4295