000 00409nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bPAL
100 _aBy Palmer, Roger
_96360
245 0 _aManaging marketing: marketing success through good management practice
250 _a1st
260 _c2008
_bButterworth-Heinemann
_aNew Delhi
300 _aix; 380p.
650 _aMarketing
_967
942 _cBK
999 _c4309
_d4309