000 00387nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bPAL
100 _aBy Palmer, Adrian
_9821
245 0 _aIntroduction to marketing: theory and practice
250 _a1st
260 _c2004
_bOxford University Press
_aNew Delhi
300 _axxiv; 645p.
650 _aMarketing
_967
942 _cBK
999 _c438
_d438