000			00396nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a659.1 _bPER
100			_aBy Percy, Larry _9843
245		0	_aStrategic advertising management
250			_a2nd
260			_c2005 _bOxford University Press _aNew Delhi
300			_axviii; 335p.
650			_aAdvertising Marketing Management _9371
942			_cBK
999			_c450 _d450