| 000 | 00487nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.827 _bKAP |
||
| 100 |
_aBy Kapferer,J. N. _96617 |
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| 245 | 4 | _aThe new strategic brand management: creating and sustaining brand equity long term | |
| 250 | _a4th | ||
| 260 |
_c2009 _bKogan Page _aNew Delhi |
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| 300 | _axv; 560p. | ||
| 650 |
_aBrand management- strategic ManagementLaunching the brand Multi-brand portfolios _96618 |
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| 942 | _cBK | ||
| 999 |
_c4500 _d4500 |
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