000 00396nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.83
_bAAK
100 _aBy Aaker,David A.
_9257
245 0 _aMarketing research
250 _a9th
260 _c2009
_bWiley India
_aNew Delhi
300 _axvii; 774p.
650 _aMarketing research Nature and scope of marketing Data
_96887
942 _cBK
999 _c4675
_d4675