000 | 00433nam a2200145Ia 4500 | ||
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008 | 211013s9999 xx 000 0 und d | ||
082 |
_a658.8 _bGOV |
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100 |
_aBy Govindarajan, M. _97268 |
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245 | 0 | _aMarketing management: concepts, cases, challenges and trends | |
250 | _a2nd | ||
260 |
_c2009 _bP H I _aNew Delhi |
||
300 | _axx; 312p. | ||
650 |
_aMarketing management Consumer buying behaviour Product _97269 |
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942 | _cBK | ||
999 |
_c4986 _d4986 |