000 00433nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bGOV
100 _aBy Govindarajan, M.
_97268
245 0 _aMarketing management: concepts, cases, challenges and trends
250 _a2nd
260 _c2009
_bP H I
_aNew Delhi
300 _axx; 312p.
650 _aMarketing management Consumer buying behaviour Product
_97269
942 _cBK
999 _c4986
_d4986