| 000 | 00442nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a659.1 _bBEL |
||
| 100 |
_aBy Belch, Georg E. _97740 |
||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a7th | ||
| 260 |
_c2010 _bTata McGraw-Hill _aNew Delhi |
||
| 300 | _axxxiii; 1075p. | ||
| 650 |
_aAdvertising Marketing Management _9371 |
||
| 942 | _cBK | ||
| 999 |
_c5309 _d5309 |
||