| 000 | 00443nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211013s9999 xx 000 0 und d | ||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, Kevin Lane _9983 |
||
| 245 | 0 | _aStrategic brand management: building, measuring, and managing brand equity | |
| 250 | _a2nd | ||
| 260 |
_c2005 _bPHI _aNew Delhi |
||
| 300 | _axxvii; 788p. | ||
| 650 |
_aBrand Management Branding Strategic brand management _9984 |
||
| 942 | _cBK | ||
| 999 |
_c538 _d538 |
||