000 00406nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8342
_bHIG
100 _aBy Higham, William
_97869
245 4 _aThe next big thing: spotting and forecasting consumer trends for profit
250 _a1st
260 _c2009
_bKogan Page
_aNew Delhi
300 _aviii; 261p.
650 _aMarketing
_967
942 _cBK
999 _c5414
_d5414