000 00412nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1072
_bJUG
100 _aBy Jugenheimer,Donald W et al.
_98164
245 0 _aAdvertising and public relations research
250 _a1st
260 _c2010
_bPHI
_aNew Delhi
300 _avii; 327
650 _aAdvertising Research Marketing Management
_98165
942 _cBK
999 _c5627
_d5627