000 00411nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bCAS
100 _aEdited by G, Brinda
_98534
245 0 _aCase studies on brand management: new paradigms
250 _a1st
260 _c2008
_bIcfai Books
_aHyderabad
300 _aiv,267p.
650 _aCase studies Branding Brand Management
_98535
942 _cBK
999 _c5910
_d5910