000 00391nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bKAP
100 _aBy Kapferer, Jean Noel
_9598
245 4 _aThe new strategic brand management
250 _a5th
260 _c2012
_bKogan Page
_aNew Delhi
300 _axviii; 492p.
650 _aStrategic brand management
_95028
942 _cBK
999 _c6498
_d6498