000 | 00391nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211013s9999 xx 000 0 und d | ||
082 |
_a658.827 _bKAP |
||
100 |
_aBy Kapferer, Jean Noel _9598 |
||
245 | 4 | _aThe new strategic brand management | |
250 | _a5th | ||
260 |
_c2012 _bKogan Page _aNew Delhi |
||
300 | _axviii; 492p. | ||
650 |
_aStrategic brand management _95028 |
||
942 | _cBK | ||
999 |
_c6498 _d6498 |