000 00427nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.82
_bMUL
100 _aBy Mullin, Roddy
_96661
245 0 _aSales promotion: how to create implement and integrate campaigns that really work
250 _a5th
260 _c2010
_bKogan Page
_aNew Delhi
300 _axviii; 262p.
650 _aSales Sales promotion
_96662
942 _cBK
999 _c6620
_d6620