000 00421nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.812
_bGUM
100 _aBy Gummesson, Evert
_96322
245 0 _aTotal relationship marketing
250 _a3rd
260 _c2011
_bButterworth-Heinemann
_aNew Delhi
300 _axiv; 376p.
650 _aRelationship marketing Customer relationship management
_96323
942 _cBK
999 _c6958
_d6958