000 00353nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bKEL
100 _aBy Keller, Kevin Lane
_91248
245 0 _aStrategic brand management
250 _a2nd
260 _c2005
_bPHI
_aNew Delhi
300 _axxvii; 788p.
650 _aBrand
_91355
942 _cBK
999 _c772
_d772