000 | 00402nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211013s9999 xx 000 0 und d | ||
082 |
_a659.1 _bKEL |
||
100 |
_aBy Kelley, Larry D. _91363 |
||
245 | 0 | _aAdvertising media planning: a brand management approach | |
250 | _a1st | ||
260 |
_c2004 _bPHI _aNew Delhi |
||
300 | _avii; 144p. | ||
650 |
_aAdvertising Marketing Management _9371 |
||
942 | _cBK | ||
999 |
_c777 _d777 |