000 00402nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bKEL
100 _aBy Kelley, Larry D.
_91363
245 0 _aAdvertising media planning: a brand management approach
250 _a1st
260 _c2004
_bPHI
_aNew Delhi
300 _avii; 144p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c777
_d777