000 00369nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bMCD
100 _aBy Mcdonald, Malcolm
_93487
245 0 _aMarketing value metrics
250 _a2nd
260 _c2014
_bKogan Page
_aNew Delhi
300 _aviii; 317p.
650 _aMarketing Management
_9700
942 _cBK
999 _c7789
_d7789