000 | 00448nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 211018s9999 xx 000 0 und d | ||
020 | _a9789332542204 | ||
082 |
_a658.827 _bKEL |
||
100 |
_aBy Keller, Kevin Lane _91248 |
||
245 | 0 | _aStrategic Brand Management: Building, Measuring, and Brand Equity | |
250 | _a4th | ||
260 |
_c2015 _bPearson _aNew Delhi |
||
300 | _axxix, 586p. | ||
650 |
_aStrategic Brand Management _95028 |
||
942 | _cBB | ||
999 |
_c8741 _d8741 |