000 00448nam a2200157Ia 4500
008 211018s9999 xx 000 0 und d
020 _a9789332542204
082 _a658.827
_bKEL
100 _aBy Keller, Kevin Lane
_91248
245 0 _aStrategic Brand Management: Building, Measuring, and Brand Equity
250 _a4th
260 _c2015
_bPearson
_aNew Delhi
300 _axxix, 586p.
650 _aStrategic Brand Management
_95028
942 _cBB
999 _c8741
_d8741