| 000 | 00462nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 211018s9999 xx 000 0 und d | ||
| 020 | _a9781259026850 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 |
_aBy Belch, George E. _95903 |
||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a9th | ||
| 260 |
_c2015 _bMcGraw Hill _aNew Delhi |
||
| 300 | _axliii; 1016p. | ||
| 650 |
_aAdvertising and promotion _911586 |
||
| 942 | _cBB | ||
| 999 |
_c8744 _d8744 |
||