| 000 | 00489nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211206s9999 xx 000 0 und d | ||
| 020 | _a9780198069867 | ||
| 082 |
_a658.827 _bDUT |
||
| 100 |
_aBy Dutta, Kirti _91712 |
||
| 245 | 0 | _aBrand management: principles and practices | |
| 250 | _a1st | ||
| 260 |
_c2012 _bOxford University Press _aNew Delhi |
||
| 300 | _axxiii; 455p. | ||
| 650 |
_aUse of brands and trademarks _91713 |
||
| 650 |
_aUse of brands and trademarks _91713 |
||
| 942 | _cBK | ||
| 999 |
_c8955 _d8955 |
||