| 000 | 00454nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211206s9999 xx 000 0 und d | ||
| 020 | _a9788131516522 | ||
| 082 |
_a659.1 _bSHI |
||
| 100 |
_aShimp, Terence A. _92552 |
||
| 245 | 0 | _aIntegrated marketing in advertising promotion | |
| 250 | _a8th | ||
| 260 |
_c2012 _bCengage _aNew Delhi |
||
| 300 | _a666p | ||
| 650 |
_aadvertising promotion _92553 |
||
| 650 |
_aadvertising promotion _92553 |
||
| 942 | _cBK | ||
| 999 |
_c9481 _d9481 |
||