By Moorthi, Y. L. R.
Brand management: the Indian context - 1st - New Delhi Vikas Publishing House 2008 - xi; 171p.
Brand management Marketing Brand equity
658.8270954 / MOO
Brand management: the Indian context - 1st - New Delhi Vikas Publishing House 2008 - xi; 171p.
Brand management Marketing Brand equity
658.8270954 / MOO