By Mathur, U. C.
Strategic marketing management: text and cases - 1st - New Delhi Macmillan 2006 - xvi; 296p.
Marketing management Critical marketing strategies Global marketing strategies
658.802 / MAT
Strategic marketing management: text and cases - 1st - New Delhi Macmillan 2006 - xvi; 296p.
Marketing management Critical marketing strategies Global marketing strategies
658.802 / MAT