By Jones, John Philip
What's in a brand: building brand equity through advertising - 1st - New Delhi Tata McGraw-Hill 2006 - xv; 335p.
What's in a brand: building brand equity through adverti
658.827 / JON
What's in a brand: building brand equity through advertising - 1st - New Delhi Tata McGraw-Hill 2006 - xv; 335p.
What's in a brand: building brand equity through adverti
658.827 / JON