By Farris, Paul W. et al.
Marketing metrics: 50+ metrics every executive should master - 1st - Delhi Pearson Education 2006 - xv; 359p.
Marketing
658.8 / FAR
Marketing metrics: 50+ metrics every executive should master - 1st - Delhi Pearson Education 2006 - xv; 359p.
Marketing
658.8 / FAR