By Keller, Kevin Lane
Strategic brand management: building, measuring, and managing brand equity - 2nd - New Delhi PHI 2006 - xxvii; 788p.
Strategic brand management
658.827 / KEL
Strategic brand management: building, measuring, and managing brand equity - 2nd - New Delhi PHI 2006 - xxvii; 788p.
Strategic brand management
658.827 / KEL