By Best, Roger J.
Market-based management: strategies for growing customer value and profitability - 4th - New Delhi PHI 2005 - xxii; 506p.
Marketing Management
658.812 / BES
Market-based management: strategies for growing customer value and profitability - 4th - New Delhi PHI 2005 - xxii; 506p.
Marketing Management
658.812 / BES