Edited by Tybout, Alice M
Kellogg on branding: the marketing faculty of the kellogg school of management - 1st - New Delhi Wiley India 2007 - xvii; 334p.
Brand Management Branding
658.827 / KEL
Kellogg on branding: the marketing faculty of the kellogg school of management - 1st - New Delhi Wiley India 2007 - xvii; 334p.
Brand Management Branding
658.827 / KEL