By Govindarajan, M.
Marketing management: concepts, cases, challenges and trends - 2nd - New Delhi P H I 2009 - xx; 312p.
Marketing management Consumer buying behaviour Product
658.8 / GOV
Marketing management: concepts, cases, challenges and trends - 2nd - New Delhi P H I 2009 - xx; 312p.
Marketing management Consumer buying behaviour Product
658.8 / GOV