By Belch, Georg E.
Advertising and promotion: an integrated marketing communications perspective - 7th - New Delhi Tata McGraw-Hill 2010 - xxxiii; 1075p.
Advertising Marketing Management
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective - 7th - New Delhi Tata McGraw-Hill 2010 - xxxiii; 1075p.
Advertising Marketing Management
659.1 / BEL