By Bearden, William O.
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research - 2nd - New Delhi Sage Publication 1999 - xiv; 537p.
Marketing Marketing scales Marketing research
658.83 / BEA
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research - 2nd - New Delhi Sage Publication 1999 - xiv; 537p.
Marketing Marketing scales Marketing research
658.83 / BEA