By Kapferer, Jean Noel
The luxury strategy: break the rules of marketing to build luxury brands - 2nd - New Delhi Kogan Page 2012 - xi; 395p.
Marketing strategy Marketing Management
658.8 / KAP
The luxury strategy: break the rules of marketing to build luxury brands - 2nd - New Delhi Kogan Page 2012 - xi; 395p.
Marketing strategy Marketing Management
658.8 / KAP