By Keller, Kevin Lane
Strategic Brand Management: Building, Measuring, and Brand Equity - 4th - New Delhi Pearson 2015 - xxix, 586p.
9789332542204
Strategic Brand Management
658.827 / KEL
Strategic Brand Management: Building, Measuring, and Brand Equity - 4th - New Delhi Pearson 2015 - xxix, 586p.
9789332542204
Strategic Brand Management
658.827 / KEL