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By Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P

Services marketing: integrating customer focus across the firm - 7th - Chennai McGraw Hill 2018 - xxxvi; 582p.

ISBN: 9789353160777

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8 / ZEI

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