Strategic market management (Record no. 11433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230706094407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230706b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354243387 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi; 309p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorman, Christine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 700 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14091 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 07/06/2023 | Allied | 799.00 | 1 | 658.8 AAK | 13161 | 04/17/2025 | 12/20/2024 | 07/06/2023 | General Books | 9933 | 2022-11-28 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 07/06/2023 | Allied | 799.00 | 658.8 AAK | 13162 | 07/06/2023 | 07/06/2023 | General Books | 9933 | 2022-11-28 |