Marketing research: an applied orientation (Record no. 11506)

000 -LEADER
fixed length control field 00466nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231123121354.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxx; 955p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing, Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book Banks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type bill no. bill date
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          Jaipuria Jaipur Library Jaipuria Jaipur Library 11/23/2023 UDH 940.00   658.83 MAL BB12446 11/23/2023   11/23/2023 Book Banks 4214 2023-11-09
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