Essentials of modern marketing: (Record no. 12123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250304150446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250304b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing: |
| Remainder of title | Marketing management for the 21st century and beyond |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Vikas |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 390p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mukharjee, Tuhin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 67 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14970 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | bill no. | bill date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 03/04/2025 | Allied | 850.00 | 658.8 KOT | 13957 | 03/04/2025 | 03/04/2025 | General Books | 13018 | 2025-02-25 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 03/04/2025 | Allied | 850.00 | 658.8 KOT | 13958 | 03/04/2025 | 03/04/2025 | General Books | 13018 | 2025-02-25 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 03/04/2025 | Allied | 850.00 | 658.8 KOT | 13959 | 03/04/2025 | 03/04/2025 | General Books | 13018 | 2025-02-25 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 03/04/2025 | Allied | 850.00 | 658.8 KOT | 13960 | 03/04/2025 | 03/04/2025 | General Books | 13018 | 2025-02-25 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 03/04/2025 | Allied | 850.00 | 658.8 KOT | 13961 | 03/04/2025 | 03/04/2025 | General Books | 13018 | 2025-02-25 |